The challenge is to increase, to move up. But what, and by what measure? Most senior level people within marketing tell me that their objective is revenue. Some say it’s about brand and brand awareness, and the rest will take … Continued
Marketers are constantly thinking about their growth rate. They know the more targeted their goal, the more effective the marketing program with predictive analytics. “Our industry is growing at an X rate. Therefore, my revenue, clients, earnings and marketing budget … Continued
If your industry is in a competitive equilibrium, the death of your business won’t matter to the world; some other undifferentiated competitor will always be ready to take your place. -Peter Thiel This is a simple concept. If your marketing, … Continued
There is “administrative resistance” to optimizing marketing, while the economy and markets are rising. Why? “We are growing at 20% a year and are quite satisfied with that growth” is a common misconception and frequently sited reason for resisting change. … Continued
We could write about direct investing – the new landscape of lending – but most of the large allocations are still going to mainstream alternatives such as hedge funds (and VCs and PE). Unfortunately, the process in which strategies and … Continued
Alpha is the quest of our industry. The managers that consistently deliver Alpha have the greatest odds of winning new assets, and crossing into the AUM threshold of the big brands. Winning new assets is what makes marketers giddy. By … Continued
The stage is set. You’ve been working on this potential client for weeks or months, and the potential has narrowed the field to two or three finalists. You have built the relationship. They have properly stalked you and most of … Continued
Investment managers (and this is true for all industries) spend way too much time perfecting their pitchbooks. Every meeting brings a tweak, accompanied with the feeling that each change may take more than a moment to update and add to … Continued
We all intersect with so many people, in so many ways. In my work life, I have overlaps with friends, community service, kids, sports, my second home community, boards, and my vast circles of the people who know the people … Continued
The significance of customer-centric marketing in 2015 is undeniable, as marketing teams across industries are fixated on the goal of obtaining successful and measurable customer-centric strategies and programs. A whopping 80% of marketers have it as a primary focus according … Continued